Advertising device



Sept. 8, 1953 R. BURDICK ADVERTISING DEVICE:

Filed March 29, 1950 if su."

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FIG. l.

FIG. 5.

4INVENTOR. RICHARD BuRDlcK Q minder messages or other advertising copy.

Patented Sept. 8, -1953 UNITED STATES PATENT OFFICE ADVERTISING DEVICE Richard Burdick, Dallas, Tex.

Application March 29, 1950, Serial No. 152,739

5 Claims. (Cl. 40-125) This invention relates in general to certain new and useful improvements in advertising display devices and, more particularly, to compact, selfcontained advertising devices adapted for mounting directly on store doors, store windows, and the like, and is related to my copending applica- 'tion Serial No. 152,738 filed contemporaneously herewith, now Patent No. 2,634,529.

It is the primary object of the present invention to provide a sign or display device of the type stated which can be securely mounted di= rectly upon a store door or store window and will always be visible to customers coming in and out of the store or passing by.

It is a further object of the present invention to provide a lsign or display device which af- AIords a highly attractive, startlingly realistic, three-dimensional eiect in the nature of a diorama.

Itis also an object of the present invention to provide a sign or display device which is simple and economical in construction and can be inj stalled with a minimum of time and effort.

It is an additional object of the present invention to provide an advertising sign which` picks up a maximum amount of light from surrounding sources, such as sunlight in the daytime or street lights, show-window lights, and the like l at night, to create an effect of self-illumination f and brilliance which is unusually attention-arresting and striking in appearance. It is also an object of the present invention t provide an advertising device which can be .mounted upon the glass panel of a store door and is uniquely so constructed as to provide, in`

v`addition to other display and advertising features, a, removable sign element, so that the storekeeper can from time to time change the sign element to employ a series of different re- With the above and other objects in view, my invention resides in the novel features of form, construction, arrangement, and combination of parts presently described and pointed out in the claims. In the accompanying drawing,

Figure l is a yfront elevational view of a glass door panel equipped with an advertising display device constructed in accordance with and embodying the present invention, illustrating in,-

particular the advertising device vas viewed from Figure 4 is a transverse sectional view taken along line 4-4 of Figure 2; and l Figure 5 is a transverse sectional lview of a modied form of card insert forming a part of the present invention.

Referring now in more detailV and by reference characters t-o the drawing, which illustrates practical embodiments of the present invention, A designates a section of a glass door panel which obviously may represent a section of a showwindow, store window, or, for that matter, a plate-glass section in a display case or wall case Within the store. y

Provided for disposition upon the outwardly presented face of the glass panel A is a display device or advertising sign B comprising an oblong-rectangular base wall I formed of transparent material, such as methyl methacrylate plastic or other similar non-frangible substance. Marginally secured by adhesive cement or similar material to the base wall I is an oblong-rectangular, somewhat dome-shaped member 2, also formed of suitable transparent material of similar nature to the material of the base wall I. Upon its interior face, adjacent its outer margin, the dome-shaped member 2 is provided with a marginal coating, the inner edges of which are preferably, though not necessarily, fluted, scalloped, or otherwise decoratively contoured in the provision of a frame-forming design or border 3. As a matter of fact, the border 3 may be entirely omitted if desired.

Adhesively secured upon the interior face or forwardly presented surface of the base wall I is a highly stylized perspective representation of a bread-loaf simulating element d and raised `letters V5, the latter spelling out any desired advertising message. The bread-loaf simulating element 4 may be artistically decorated in any desired manner, such as, for example, in simulation of the actual bread wrapper appearing upon the product being advertised. It will be understood in this connection that if the product being advertised is a bottle of milk or a soft drink, the article simulating element could be fashioned in the shape of a bottle of milk or a soft drink bottle and decorated in the same manner as the actual container of the product. It should also be understood in this connection that the raised letters 5 may be mounted upon the rearwardly presented inner face of the dome 2 or may be painted or engraved thereon, as circumstances may require.

Provided for securement upon the reverseside of the glass panel A is an oblong-rectangular plate 6 also formed of transparent plastic maimprinted face I l, the latter being provided with.

any suitable reminder message, such as Did you remember eggs?. This latter face is visible to the customer on the inside of the store and will be directly in line with a person approaching the door on his way out. The light colored,;p-ref'- erably glazed face lo serves as a light reflective background which cooperates with the visual display beneath the dome 2 to increase the amount of light refiected to the eye of the onlooker, thus enhancing the three-dimensional or f dioramic effect of the advertising display B.

If desired, a modified form of showcard 9 may be provided having an imprinted face H and being provided upon its opposite face l with fa laminated metallic foil coating l2. This coatvingA l2, mayl be of natural metallic color or may be tintedin any one of the various colors in which vsuch metallic foils are presently available. The

foil coating l2 presents a highly reflective backing or mirrored effect, so to speak, and by providing a series of such cards 9" with different messages Aon the imprinted faces il' and foil lcoatings l2 of different colors, it becomes possible a, very simple, and convenient manner to change .both the message visible, to the person inside the store and vary the eye appeal of the l advertising display device B from week to week or month to month. This is particularly true since the purchasers regularly coming in and out I of. the store, willY sense the. change in the display device B resulting from the different colors inthe, foil l2, and the impression of change or variation will be sufficiently strong to achieve thev eifect of renewed attention.

The. advertising displays constructed in accordance with the present invention are extremely attractive in appearance and it is possible.. to. achieve, upon store fronts and store doors, a wide range of diorama effects which have exceptionalA advertising value, being located in the, directv line of traffic into and out of the store.. The. advertising. devices of the present invention, furthermore, have been found to be extremely durable and long-lasting, and, finally, the advertising devices of the present invention Aare comparatively economical and can be installed quickly and conveniently by the route man of. the bakery, milk company, or beverage company desiring to advertise its products,

, thereby eliminating expensive installation costs and special. handling costs.

- Preferably, though not necessarily, the plate E. is integrally provided adjacent to and centrally of itsv bottom margin with an outwardly projecting. pin d for supporting a so-called dangler or string-suspended card (not shown). In grocery storesJ meat markets, bakeries, and the like,

these d'anglers are quite widely used and heretofore there has been no handy way of hanging them on the door.

It should be understood that changes and modifications in the form, construction, arrangement, and combination of the several parts ofv the advertising device may be made and substituted for those herein shown and described without departing from the nature and principle of my invention.

Having thus described my invention, what I claim and desire to secure by letters patent is:

1. For use in combination with a transparent glass panel having two oppositely presented spaced parallel fiat polished faces anadvertising display device comprising a transparent flat base panel having two oppositely presented spaced parallel flat polished faces, the base panel being mounted with one of its faces against one face of the glass panel and its other face in outwardly spaced parallel relation thereto, a domeshaped member marginally secured to and ex- "tendi-ng outwardly over and around the base panel for enclosing a space between the under side of the dome and the base panel, a slideforming element adapted for securement to the other face of the glass panel in the provision of a marginal groove which is also along one lateral margin of said element to admit the insertion of a thin panel-like memben, a thin panel-like opaque member having a surface capable of partially reflecting and partially refracting all light incident thereon, the opaque member removably mounted in the slide-forming element with said surface applied snugly against said other face of the glass panel, and advertising indicia mounted upon said other face of the base panel Within the space under the dome for multiple reflection of its margins upon the several faces of the glass panel and transparent panel, said multiple reflections being visually merged by the refractive effect of said surface of the opaque member to impart an appearance of substantially increased thickness and depth to said indicia.

2. For use in combination with a transparent glass panel having two oppositely presented spaced parallel flat polished faces, an advertising display device comprising a transparent fiat base panel having two oppositely presented spaced parallel fiat polished faces, the base panel being mounted with one of its faces against one face of the glass panel and its other face in outwardly spaced parallel relation thereto, a dome-shaped member marginally secured to and extending voutwardly over and around the base panel for enclosing a space between the under side of the dome and the base panel, a slideforming element adapted for securement to the i other face of the glass panel in the provision of a marginal groove which is also along one lateral margin of said element to admit the insertion of a thin panel-like member, a thin panellike opaque member having a surface capable of partiallyA reflecting and partially refracting' all light incident thereon, the opaque member being removably mounted in the slide-forming element with said surface applied snugly against said other face of the glass panel, and advertising indicia mounted upon said other face of the base panel within the space under the dome for multiple reflection. of its margins upon the several faces of the glass panel and transparent panel, said multiple reections being visually merged by the refractive effect of said surface of the opaque` member to impart an appearance of substantially increased thickness and depth to said indicia.

3.. For use in combination with a transparent glass Ypanel having two oppositely presented spaced parallel fiat polished faces, an advertising display device comprising a transparent :dat

base panel having two oppositely presented spaced parallel flat polished faces, the base panel being mounted with one of its faces against one face of the glass panel and its other face in outwardly spaced parallel relation thereto, a dome-shaped member marginally secured to and extending outwardly over and around the base panel for enclosing a space between the under side of the dome and the base panel, a slideforming element adapted for securement to the other face of the glass panel in the provision of a marginal groove which is also along one lateral margin of said element to admit the insertion of a thin panel-like member, a thin panellike opaque member of substantially the same peripheral size and shape as the dome-shaped member and having a surface capable of partially reflecting and partially refracting all light incident thereon, the opaque member being removably mounted in the slide-forming element in marginal registration with the dome-shaped member with said surface applied snugly against said other face of the glass panel, and advertising indicia mounted upon said other face of the base panel within the space under the dome for multiple reflection of its margins upon the several faces of the glass panel and transparent panel, said multiple reflections being visually merged by the refractive effect of said surface of the opaque member to impart an appearance of substantially increased thickness and depth to said indicia.

4. For use in combination with a transparent glass panel having two oppositely presented spaced parallel at polished faces, an advertising display device comprising a transparent flat base panel having two oppositely presented spaced parallel iiat polished faces, the base panel being mounted with one of its faces against one face of the glass panel and its other face in outwardly spaced parallel relation thereto, a dome-shaped member marginally secured to and extending outwardly over and around the base panel for enclosing a space between the under side of the dome and the base panel, an opaque member having a surface covered with metallic foil capable of partially reflecting and partially refracting all light incident thereon, the opaque member being mounted with said surface applied against the other face of the glass panel, means for holding the opaque member in place, and advertising indicia mounted upon said other face of the base panel within the space upon said other face of the base panel within the space under the dome for multiple reflection of its margins upon the several faces of the glass panel and transparent panel, said multiple reections being visually merged by the refractive eiect of said surface of the opaque member to impart an appearance of substantially increased thickness and depth to said indicia.

5. For use in combination with a vertical transparent glass panel having oppositely presented polished faces spaced from each other by the thickness of the glass so as to present surfaces which transmit some light and reflect some light, a flat base panel formed of a solid transparent synthetic plastomer and having two oppositely presented spaced parallel flat polished faces, the base panel being mounted with one of its faces against one face of the glass panel and its other race in outwardly spaced parallel relation thereto, said base panel being adhesively secured upon one of its faces to one -of the faces of the glass panel, a slide-forming element adapted for securement to the other face of the glass panel in the provision of a marginal groove which is also along one lateral margin of said element to admit the insertion of a thin panel-like member, a thin panel-like opaque panel having a surface capable of partially reflecting and partially refracting all light incident thereon, said opaque panel being removably mounted in the slide- -forming element with said surface applied snugly against said other face of the glass panel and being positioned substantially in peripheral alignment with the base panel and spaced therefrom by at least the thickness of the glass panel, a dome-shaped member securely mounted upon and extending outwardly from the outer face of the base panel, said dome also being formed of a solid transparent synthetic plastomer and being of substantial thickness so as to provide inwardly and outwardly presented substantially concentric surfaces, said last named surfaces being polished and both being capable of transmitting some light and reflecting some light so that a portion of the base panel is in effect enclosed within a pair of concentric light reective surfaces which are substantially spaced from each other, and three-dimensional advertising indicia mounted within the space between the dome and the base panel, said indicia being so arranged as to stand out in relief to produce a diorama-effect, the third dimensional appearance of which is substantially heightened by the combined refraction and reflection of various different rays of light from different spaced parallel surfaces within the advertising device.

RICHARD BURDICK.

References cited in the fue of this patent UNITED STATES PATENTS Number Name Date 715,766 Dreman Dec. 16, 1902 365,410 Mael Sept. 10, 1907 1,853,902 Kaplan Apr. 12, 1932 2,076,292 Carlson Apr. 6, 1937 2,144,261 Johnston Jan. 17, 1939 2,181,976 Lotz Dec. 5, 1939 2,500,511 Bonnet Mar. 14, 1950 

